Free HR Webinar on Employee Engagement Programs
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Ascentis recently hosted a free HR webinar titled Building an Employee Engagement Program. This free HR webinar recording is approved for free SHRM and HRCI credits and available to watch here. Our expert speaker from this webinar, Catherine Mattice from Civility Partners, wrote the below reflection on this topic.
Unfortunately, Your Employees Probably Aren’t Engaged
by Catherine Mattice
In a recent free HR webinar, I discuss building employee engagement programs. A 2014 Gallup Poll defines employee engagement as being involved, enthusiastic and committed to work as well as the workplace. In this instance, Gallup refers to a profound connection. How many of us can say that our employees feel an intense connection the business, products or services, and mission? Unfortunately, the Gallup Poll found that only 31% of employees feel this connection.
Employee engagement happens when an employee gives over their mind, body, and soul each day at work. Mind refers to the decision that an employee makes every day, every minute, to be engaged. Body refers to the behavior or actions they take each day to further your business and the mission. Soul refers to emotions and feelings that one has towards work – if employees feel happy, for example, they will produce.
The Bottom Line
If your employees feel a profound connection to an organization they will give over mind, body, and soul every day at work and drive your business’ success. There are a lot of other good things that come out of employee engagement. For example, this research study by Brandon Hall Group found that organizations that prioritize engagement – and link it to performance – have employees who are 62% more likely to promote the organization internally and externally over those who do not. According to this study by the Aberdeen Group, companies with an employee engagement program see 233% greater customer loyalty, and 26% greater annual increase in revenue, over those organizations that do not.
Both studies point out that these numbers come from organizations with clear processes for building and measuring engagement and tying it to performance. That means ad-hoc, once-in-awhile-we-do-something-related-to-engagement programs won’t drive these numbers. Instead, try starting with a survey to understand pitfalls and to benchmark success then use the results to create a strategic plan for success.
If you want to learn more about building an employee engagement program, click here to view our free HR webinar recording to earn free HRCI & SHRM credits.
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