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HR Webinar: The Art of the Corporate Clapback

Aired live on Thursday November 14th, 2019

A “clapback” is responding to criticism with a withering comeback. We see company’s like Wendy’s, Sanofi and Netflix regularly engage online this way to protect, promote and preserve themselves. The Art of the Corporate Clapback teaches employers how to manage their online reputation and respond to negativity while maintaining dignity and authenticity. Join Sarah Morgan for this webinar to define your company’s online voice and prepare your corporate clapback arsenal.

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What you will learn

  • Learn the why, what and how of building your company’s authentic brand to connect with your ideal audience in a relevant way
  • Decide which social networks to focus on and how frequent to post
  • Automate your online posting schedule to keep time commitment to a minimum
  • Explore real world examples of successful and unsuccessful online brand management
  • Create policies for responsible employee use to boost your culture
  • Learn to build trust and authority without breaking the bank or spamming

Get to know the speaker

Sarah Morgan

Sarah Morgan has been a practicing HR Executive for 20 years. She is currently the Chief Excellence Officer of BuzzARooney LLC, where she provides consulting and coaching surrounding organizational culture, comprehensive health & total wellness benefits, and executive leadership. Sarah still also serves as an active HR practitioner as the Director of Human Resources for a national company headquartered in Raleigh NC.

In 2011, Sarah burst on the social media scene under the pen name “Buzz Rooney,” with her blog, The Buzz on HR. 8 years later, the pen name is gone — but her blog is going strong with over 10,000 readers each month.

Sarah is also the creator and host of the Leading in Color podcast, a show centering on cultivating positive workplace experiences thru diversity, inclusion and social consciousness. She is a contributing writer for Black Enterprise Magazine and has been featured on the ADP Spark and Ultimate Software blogs. She has amassed more than 20,000 followers across LinkedIn, Twitter, Instagram and Facebook. And Sarah has been named to the Best HR Practitioner Blogs, the Top Women in HR Tech and the Global Voices of HR lists for consecutive years. She was recently honored as one of the Top 100 Influencers in HR Tech by HR Executive Magazine and one of the top 5 nominees of the Most Inclusive HR Influencers list.

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HR Webinar: The Art of the Corporate Clapback from Ascentis

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